Working as someone who is independently employed requires that you
think comprehensively about what you’re doing and think of it as if you were
starting your own business – the business of you! That said, you need to put together a business plan with all the relevant parts, just as if you were starting a new business.You need to have a section on Sales, Marketing, Operations, Human Resources and Finance. Each section needs to be carefully planned out.
Let’s start with Sales. Have you ever heard the phrase “you have to
sell yourself”? This is true in business whether you are a traditional or
non-traditional employee. Begin by making a list of your contacts, your target companies and your networks, and assign dates and plans to contact and meet with all of them. If you can’t imagine putting in this time then this may not be the best career choice for you.
Next, think about how you will market yourself. Your single best marketing tool is your CV as I pointed out in step four. Be sure to spend significant time creating it and highlighting your
skills. Ask respected people in your life to read it and providehonest feedback. Your job now is finding a job and you need to have an action plan each day that you are responsible for executing and reviewing on
a regular basis.
Now it’s time to think about Operations. How do you plan to deliver? Will you work from home? Are you willing to travel? How will you manage those choices? Will you be able to do it independently or do you need a network of people that you can draw from in order to take on larger projects? What system will you use for communication, billing and client management? Do you have the appropriate level of insurance to protect yourself and your client? Have you written a contract that you can use to clearly
identify the roles and responsibilities of all parties? These are all questions that need to be answered before you set yourself up in independent practice.
You also need to think about your new way of working from a human
resources perspective. How will you stay current? What benefits do you need? Where can you go to get them? There are lots of things that you may not have thought of on
a regular basis when you work for a company that now will become your
responsibility. Be sure to review
these things and remember the cost of all these things need to be taken into
consideration as you develop your pricing models.
And last but not least, you need to do some financial modeling. What are your ongoing revenue requirements? What do you need to cover all your costs? What utilization requirements do you have? How will you bill and collect? What amount of bad debt can you absorb? I can’t possibly identify all the relevant questions you need to answer but
suffice it to say that it is extremely important that you develop these models
so that you understand your financial requirements up front. Failure to do this may result in great job satisfaction but limited financial satisfaction and that is probably not sustainable over the long term.
So, as you can see, it is extremely important that you, as your own business, put together a plan that considers all the disciplines of a business so that your can help to ensure your total success as an independent business
person.
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